{"id":369,"date":"2012-06-28T19:20:01","date_gmt":"2012-06-28T19:20:01","guid":{"rendered":"https:\/\/2012.columbus.wordcamp.org\/?post_type=wcb_session&#038;p=369"},"modified":"2012-11-21T10:27:20","modified_gmt":"2012-11-21T10:27:20","slug":"content-marketing-in-education-a-case-study","status":"publish","type":"wcb_session","link":"https:\/\/columbus.wordcamp.org\/2012\/session\/content-marketing-in-education-a-case-study\/","title":{"rendered":"Content Marketing in Education: A Case Study"},"content":{"rendered":"<p>In 2009 Ohio Hi-Point Career Center launched the &#8220;Hi-Point Journeys&#8221; campaign on a WordPress blog long before content marketing was a buzzword. Today, the campaign, based on building content from students, continues and has inspired other school districts to launch similar programs for both communication and educational purposes. This session will take you through the steps to launching and maintaining a content marketing campaign in education.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2009 Ohio Hi-Point Career Center launched the &#8220;Hi-Point Journeys&#8221; campaign on a WordPress blog long before content marketing was a buzzword. Today, the campaign, based on building content from students, continues and has inspired other school districts to launch &hellip; <a href=\"https:\/\/columbus.wordcamp.org\/2012\/session\/content-marketing-in-education-a-case-study\/\">Continue reading <span class=\"screen-reader-text\">Content Marketing in Education: A Case Study<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":108082,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[372],"footnotes":""},"session_track":[5002],"session_category":[],"class_list":["post-369","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing"],"jetpack_shortlink":"https:\/\/wp.me\/p2bpwE-5X","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"372","slug":"shane-haggerty","name":"Shane Haggerty","link":"https:\/\/columbus.wordcamp.org\/2012\/speaker\/shane-haggerty\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/108082"}],"version-history":[{"count":4,"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/369\/revisions"}],"predecessor-version":[{"id":950,"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/369\/revisions\/950"}],"speakers":[{"embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/372"}],"wp:attachment":[{"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=369"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}