Fewer than 30% of businesses worldwide are collecting analytics (usage) data on their websites! Are you in that unfortunate minority that doesn’t know how visitors are really interacting with your website? Aid your business or brand by attending this session on using Google Analytics to learn:<\/p>\n
– How to set up a Google Analytics account so that it provides the best possible information on site traffic
\n – What to measure and why (Key Performance Indicators)
\n – How to cross-reference data so that it can be optimized
\n – Which reports provide the most valuable information
\n – What data and insights clients or bosses need to see<\/p>\n
Integrating Google Analytics with WordPress is simple, but there are some important considerations when setting up themes and other plugins.<\/p>\n
– Best WordPress plugins for integrating Google Analytics
\n – Questions to ask when selecting plugins and themes for use with Google Analytics
\n – WordPress e-commerce options and Google Analytics e-commerce tracking<\/p>\n
In addition, we will review analytics accounts for session attendees to see how their sites are performing and provide actionable insights for improving leads, sales, conversions, traffic or visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fewer than 30% of businesses worldwide are collecting analytics (usage) data on their websites! Are you in that unfortunate minority that doesn’t know how visitors are really interacting with your website? Aid your business or brand by attending this session on using Google Analytics to learn: – How to set up a Google Analytics account […]<\/p>\n","protected":false},"author":1143304,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[337],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-414","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2YmUJ-6G","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"337","slug":"brad-griffith","name":"Brad Griffith","link":"https:\/\/columbus.wordcamp.org\/2013\/speaker\/brad-griffith\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/1143304"}],"version-history":[{"count":2,"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/414\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/414\/revisions\/541"}],"speakers":[{"embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/337"}],"wp:attachment":[{"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=414"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/columbus.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}