We’ll take a look at accessibility across the web, what it is, who it affects, and why you should care. Imagine trying to navigate your website with just a keyboard. Is it possible? Do you have any idea where you are? If not, then thousands of internet users also have no idea. In this talk we’ll get you on the right track to thinking in terms of accessible sites without a big hit to your wallet. We’ll also touch on screen readers, ADA, WCAG and AA compliance. This is especially useful for anyone selling items through their site.