The problem with every SEO presentation I have been to is that there is no real strategy discussion. Its, what is a title tag and make sure you add google analytics to your site to track visitors. It was extremely frustrating to be at those talks. I like to give actionable advice and most importantly, share my thought process. You have to teach people how to think and approach SEO at a high level so they can jump into any vertical or client type and understand how to analyze and formulate a plan.
— What is SEO really?
— On and Off Page SEO and how to structure your time/efforts
— Things to Avoid
— Forming a strategy/process/initial and ongoing workflow
— Analyzing Results and Adapting Strategy (continue on or pivot/adapt)
This topic hits a wide demographic that has at least a baseline understanding of what SEO is and how to implement on page changes. I have worked in house doing enterprise level SEO using WordPress and Drupal and freelanced doing $500 sites. My experience runs that gamut of mom and pop with no budget to large monthly enterprise level clients. That has given me great perspective that allows me to stretch a dollar for small budgets and accommodate budgets where the sky is the limit. I really enjoy giving back and these talks are gauged to provide what I found to be extremely difficult to find on my own. Lastly, if I can help someone advance themselves or prevent a mistake I made and learned the hard way from, I feel that adds a substantial amount of value to the audience.