InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

2012 was the year of Pinterest. 2013 will be a breakout year for visual content marketing and Instagram is leading the way. Why has it become so popular and why should marketers and brands care? Simply put it enhances the brand experience. Imagine if brands gave a more transparent view of their inner workings instead of just saying they did. Customers want a true and intimate personal tour from a brand. Some top brands are already giving viewers and raving fans backstage passes to everyday life. They take you with them into the office, behind the scenes at photo shoots, concerts, on the runway, and into interviews with your favorite celebrities. We call this opening the kimono. Don’t get me wrong, this is not a new concept ala Flickr et al, but mobile platforms like Instagram are making it more accessible and consumable than ever.