Do you create content for search engines or for people? If you answer, “people,” you’re at once ahead of your time and behind it.
Only now are SEO specialists finally catching up to what most copywriters have known since the medium first hit the computer screen – content matters more than keyword loading. Join Gery L. Deer, managing and creative director of GLD Enterprises Communications, Ltd., for a discussion on the elements of audience-focused, high-quality content to generate organic search results and retain visitors.